Our Services
Lincoln Park Strategies is a full-service analytic research firm that partners with corporate, non-profit, and political clients around the globe to meet all of their research and data needs.
In an ever-changing world, Lincoln Park Strategies continues to transform and expand the way we collect and analyze data for our clients. All of our quantitative, qualitative, and analytic research methods provide more than just a simple binary view of the world, but instead give a complete, integrated, and long-term view of the landscape in which our clients are situated.
Every research plan we develop is designed with the understanding that the path to success is rarely a straight line from point A to point B. Regardless of what sector our clients are in, we identify the most efficient way to achieve their goals, as well as continually provide advice on the best way to deal with the inevitable pitfalls that occur along the way.
Quantitative Research
In the simplest terms, quantitative research (surveys for the most part) allows an organization to understand the mood of a given audience. However, good research is far from simple.
Quantitative research provides an organization with a snapshot of attitudes and beliefs, but that is not just telling you what percent of people agree with you.
If you ask a meteorologist to tell you the weather and the answer is that there is a 20% chance of precipitation, that could be correct, but you are not really getting the information you need. What the outside temperature will be, when it might rain, how windy will it be, are also important pieces of information to make the best decision possible for that day.
The same is true with surveys. It is easy to tell an organization what percent of their audience agrees with the issue at hand, but that is just a small part of the story that needs to be known. Research done correctly will give you a complete picture and tell you not just what percentage supports or opposes your idea, but why they do.
At Lincoln Park Strategies, we take great care in developing questions that do more than just tell our clients what they want to hear or what they already know. Instead, we aim to give them a true understanding of what people are thinking and how the current landscape, coupled with people's deeply held beliefs, shapes their opinions.
There is no boilerplate research project at Lincoln Park Strategies. We treat every project as a unique opportunity to help inform communications-based campaigns.
Qualitative Research
While quantitative research puts numbers behind what people are thinking, focus groups and in-depth interviews allow us to test the exact language used in order to get meaningful feedback on what reaches people on a visceral level. In the public realm, issues often are painted as black and white, but the reality is that most people’s opinions truly are shades of grey. Qualitative approaches to data give light to these grey areas and produce a better understanding of what is behind people’s opinions.
Because when it comes to successful messaging, framing the narrative is everything.
Members of the Lincoln Park Strategies team have conducted hundreds of focus groups and countless one-on-one interviews with participants across the country and around the globe. Topics of these groups have been just as diverse as the locations and participants themselves, and have helped pinpoint the themes, language, and messengers that best advance our clients’ objectives.
With the advent of Artificial Intelligence the analysis on unstructured data has become not only faster, but much more powerful. What used to take weeks can now be done in hours and the connection between themes and words are found much more accurately. In fact the technology is now at a point where interviews can be conducted by AI programs in a way that the interview adjusts in real time and allows for more interviews to be conducted at a much quicker pace, and at a significant cost savings.
Data Analytics
Lincoln Park Strategies specializes in predictive modeling, a service that helps organizations increase the accuracy of targeting the correct groups of people whether your market is consumers, voters, or members, we can create a plan that will harness the power of data and help increase the effectiveness of any outreach effort.
Our proprietary methodology uses a unique set of questions designed to delve deeper into not just what people think, but how they think on economic, societal, and political issues. The results allow us to segment the population into various cohorts of likeminded thinkers. These groups, which vary based on the targeted area, are then replicated through our predictive modeling in order to classify all members of the intended universe.
Unlike most modeling approaches, which are developed through a reliance on static data sets and take a binary view on a target audience where you either are or are not a potential consumer target, our modeling gives a complete view of how people’s opinions fit in to their overall world view.
Our unique modeling approach provides our clients with the ability to direct finely tuned messages towards unique sets of audiences, whether it is on the phone, at the door, online, through TV/radio, or in the mailbox. Modeling not only provides a clear roadmap to an organization, but maximizes the money spent on paid communications making our clients much more efficient and effective.
Brand Assesment
A successful brand is not only well known, but also understood. While organizational awareness is certainly important, it is unlikely to translate into a meaningful relationship with the target audience if it is not accompanied by an understanding of an organization’s ultimate purpose or function. Brand loyalty rarely happens over-night, but is a process of moving your audience through stages of connection.
At Lincoln Park Strategies, we work with our clients to gauge not just how many people can identify an organization, brand, or product by name, but what associations exist with the brand. We work to create a passionate connection between the consumer and the organization or product itself.
Through our various research approaches we help our clients understand not just the awareness of their brand but how to move people from being consumers to becoming brand loyalists.
National Omnibus
Although research is often used to assist organizations with internal decision making, research can also support a broader public strategy of raising the profile of an issue, persuading elected leaders to take a stand given their constituents’ views, or creating a perception of the public will through data. The most effective means of doing so is through the release of “public” versions of the data to major media outlets.
To this end, Lincoln Park Strategies runs a monthly national omnibus of 1,000 Americans who are 18 and older. The sample is representative of the population as a whole, and all questions include standard demographic breakdowns such as gender, age, race, and party affiliation to name a few. We are well versed in tailoring a campaign’s research design to ensure that the results are of interest and usable by major public media outlets.
There are many benefits to utilizing our national omnibus. Most importantly, it gives you the flexibility throughout the year to test ideas for an upcoming project, initiative, messaging campaign, etc. to ensure you’re making the right decisions.
Lincoln Park Strategies’ survey results and analysis have been featured in major media outlets such as The Washington Post, USA Today, The Christian Science Monitor, The Wall Street Journal, POLITICO, The Hill, LA Times, and the New York Times, principally because we have established a reputation as an insightful and methodologically rigorous research firm.
Consulting Services
In today's data-driven world, organizations often find themselves inundated with vast amounts of information. The key to success lies not in the quantity of data, but in the ability to effectively organize, analyze, and leverage it to make informed decisions. Many organizations already possess the data they need to make strategic decisions; however, the lack of structured processes and limited internal bandwidth can make it difficult to properly use this information. Our team of seasoned researchers and analysts are adept at streamlining data systems enabling organizations to transform their raw data into useable information.
Our consulting services covers a wide range of offerings, tailored to meet the unique needs of each client. From organizing and integrating data systems to conducting thorough analysis on existing data, we ensure that our clients have a clear and comprehensive understanding of their information.
Whether you require assistance with data consolidation, advanced analytics, or strategic planning, our firm is equipped to deliver bespoke solutions that help you navigate the complexities of data management and unlock the true potential of your information.